Technical SEO that fixes what's holding back your sales

Everything that decides whether Google can find your pages, read them and trust them enough to show them: site structure, speed, junk and duplicate pages, pages that look blank to Google, and redesigns or moves to a new platform. Here it also means getting all of it fixed and checked once it's live. New pages, AI search and tracking are part of the ongoing work too.

The first months go into finding and fixing the biggest problems. After that the site gets checked every month and after big releases, and the work moves on to growth: new pages and rewrites, AI search, links and mentions, and tracking, with a monthly report and a call. You don't get a to-do list. You get the work.

Technical SEO agencies usually charge $3,000 to $7,000+ a month. Automated tool packages run $200 to $500 a month, but they send a report, not fixes. Ongoing work with Win The Search starts at $2,500 a month, most clients land between $3,000 and $6,000, and it's month-to-month.

They get fixed. On WordPress the changes get made on the site directly. On other platforms, like Webflow, Magento or a custom build, they go to your developers with exact instructions, and get checked once they're live. Each ticket says what to change, why it matters and how to tell it's done, so your developers don't need to know SEO.

An audit is a one-off check: a ranked list of what's wrong and how to fix it, for your own team to work from. Technical SEO services are the ongoing part: getting the fixes made, checking them and catching new problems. If you only need the check, the Focused SEO audit is $1,500, credited if ongoing work starts within 30 days.

Some fixes show up within days, like a setting that was hiding pages from Google. Bigger cleanups, like clearing thousands of junk pages or making products readable to Google, usually take 1 to 3 months to show in full, because Google has to revisit every page. More traffic, leads and sales follow from there.

Before the build starts. Most traffic lost in a redesign comes from pages that changed address with nothing pointing to the new one, or a setting left on from the test site. Every page that brings in traffic gets matched to its new address before launch, the new site gets checked on launch day, and rankings get watched for 90 days after. If you've already lost traffic after a launch, the same work finds what broke.

It can be. A page can look fine to people and still look nearly blank to Google, and AI tools like ChatGPT often can't read it at all. It can usually be fixed without changing how the site looks, by making sure the content loads with the page itself.

Yes. AI tools can only recommend pages they can read, and many of them can't read content that loads late. Fixing that comes first. Getting your company named in the answers takes more, and that's part of the ongoing work too, covered on the AI SEO services page.

Access to the site, Google Search Console and analytics, plus a contact on your development team if the site isn't on WordPress. Someone who knows the business joins a short call when new pages get planned. Everything else gets done for you.

Traffic, leads and sales from search, and the pages that brought them in. Then what got fixed that month, what got caught after releases and what each fix changed. Rankings are in there too, further down.

With an agency you usually talk to an account manager while the work happens somewhere else. Here you talk to the person who finds the problem, fixes it or writes the ticket, and checks it, so details don't get lost in between. An agency is the better fit if you want ads, a rebrand and a large content team under one contract.