SEO case studies: what I changed and what it earned
Six clients in ecommerce, B2B, software and manufacturing. Where each site started, the work that got done and what it brought in. Client names stay private.
Industrial parts manufacturer
Results in 6 monthsThe site had 68,000 pages in Google, but fewer than 8,000 of them mattered. Google couldn't read the product listings, and analytics was missing a lot of the revenue search brought in.
Rebuilt the site structure around the pages that sell
Cut the pages Google was wasting its time on from 68,000 to 8,000
Found why Google couldn't see the products, and got it fixed
Matched thousands of category and product pages to what buyers search for
Built a system to research and write product content for thousands of pages
Page-one keywords went from 587 to 745, and search became the biggest source of revenue after direct traffic.
Fashion brand selling online and wholesale
Results in 8 monthsA well-known brand stuck just outside Google's top 3 for almost all of its most important keywords.
Linked related pages to each other across the whole site
Rebuilt the collection pages
Removed about 30% of the pages, the ones competing with each other for the same searches
Rankings started moving within 2 months. By month 8, nearly 3 in 4 of the 200 keywords picked on day one were in Google's top 3.
Music equipment retailer
Results in 6 monthsA store with a huge product range and flat organic growth, in a niche where customers are worth a lot over time.
Fixed the technical problems holding the site back
Reworked the category pages to match what shoppers search for
Rebuilt the product pages
Built the brand up as an authority in its niche
Global HR software company
Results in 8 monthsA fast-growing HR software company that barely showed up in Google in its main markets, with technical problems and few sites linking to it.
Fixed the technical problems that kept Google away from the important pages
Rebuilt the site structure around what buyers search, so every page had a clear job
Put the focus on the markets that performed best
Built links from relevant sites in a very competitive market
Marble and stone supplier
Results in under a yearA 30-year-old stone business with strong competitors, a site that took over 3 seconds to load and products that were hard to find.
Planned the pages around how people search for stone: by material, by use and by color
Made the site faster
Reorganized the collections so they're easy to browse
Found the searches competitors had left open
Got links from relevant, quality sites
US manufacturer (AI search)
Results in 12 weeksAI tools sent them their best-converting visitors, but mostly when buyers already knew the company's name.
Ran 150 real buyer questions through ChatGPT and Google's AI, and checked all 449 answers
Found that AI quoted their site more than any other, but rarely named the company
Added the company name to the pages AI already trusted
Rebuilt key pages so they're easier for AI to quote
Set up tracking for visits and leads from AI tools
Conversions from AI went from 16 in the three months before to 35 in the 12 weeks after.
Six different problems, the same complete job
None of these was a quick fix. Each client got the whole job done for them: the technical side, the pages, links and mentions, and tracking that shows what it all brought in.
Get found
Technical fixes, site structure and speed, so Google can find and read every page that matters.
Get chosen
New pages and rewrites built around what people search, so the right page shows up and makes the sale.
Get recommended
Links, mentions and AI search work, so other sites and AI tools send people your way.
Measured in money
Reports lead with the revenue, leads and sales that came from search. Traffic and rankings are there too, further down.
Every site starts from a different place, so none of this is a promise for yours. It's what the work looked like on these six.
Find out what search could bring your business
Book a free 30-minute call and send your site beforehand. You'll get a read on where the biggest wins are, how long they'd take and what the work would cost.
More on how I work: WordPress SEO services and working with me as your WordPress SEO consultant.