The Best SEO Books (and Other Resources Worth Your Time)
Most SEO books are a bit out of date by the time they're printed because of the rate of changes in SEO. For example, Google said it ran over 700,000…
Everything I know about getting websites to actually show up in search.
Occasional emails on what's actually working in WordPress SEO. No schedule and no slop.
Subscribe →Most SEO books are a bit out of date by the time they're printed because of the rate of changes in SEO. For example, Google said it ran over 700,000…
The Short Version Why Most SEO Content Doesn't Rank SEO content is anything you write to show up for a specific search, whether that's a blog post, a guide, a…
Local SEO is how a small business shows up when someone nearby searches for what it does. "Plumber," "dentist near me," "coffee shop open now." Those searches usually show two…
A dofollow link is just a normal link. Nothing extra in the code, and it can pass ranking credit to the page it points at. A nofollow link has rel="nofollow"…
On-page SEO on WordPress is really two jobs. There's a handful of settings you fix once for the whole site, and a short list of things you check on every…
Black hat SEO is anything that breaks Google's spam policies. White hat SEO stays inside them. Grey hat SEO (also spelled gray hat) is everything in between: tactics Google hasn't…
There's no official list of keyword types. I’ve seen guides list 4 types of keywords, some list 27. Most of those "types" are just different ways of sorting the same…
Everything internal linking can do for a WordPress site: how Google reads links, site architecture, anchor text, the WordPress-specific traps, which plugins are worth paying for, and a playbook that…
Most of the backlinks people chase don't do anything for their rankings. The ones that do come from real sites in your space, somebody on that site chose to link…
The whole system for eCommerce keyword research: intent over volume, mapping keywords to the right page type, clustering, prioritizing by money, the eCommerce traps, and how to know if any…
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