Dental SEO that brings in more new patients
When people need a new dentist, an implant consult or an emergency visit, they search Google Maps, read reviews and ask ChatGPT. I'll make sure they find your practice, like what they see and book. Full SEO strategy and SEO execution, AI search and tracking, all done for you.
Patients pick a dentist from the first few they see
Someone with a toothache, or thinking about Invisalign, searches on their phone, looks at the map and reads a few reviews. Then they call or book. If your practice isn't in those first few, or looks worse than the one next to it, that patient books somewhere else.
Your Google profile is thin
Few recent reviews, old photos and treatments missing. Google and patients both lean toward the practice they know more about.
One Services page for every treatment
Someone looking for implants or Invisalign wants a page about exactly that: what happens, what it costs and who does it. A list of services can't win all those searches.
Booking takes too much effort
Slow on a phone, no online booking, insurance and prices hard to find. Patients tap back and try the next practice.
Everything it takes to win new patients from search, done for you
You don't get a report full of homework. You get the whole job of getting your practice found, chosen and booked, handled from start to finish.
Get found
Show up in Google Maps and search
Get chosen
Give patients a reason to pick you
Get recommended
Build trust with Google, AI and patients
Get the booking
Turn searches into calls and booked visits
The pages that bring in new patients
Most practice websites list every treatment on one Services page. Patients search for one treatment near them, like “dental implants near me”, so each one needs its own page. These get planned, written and built for you, starting with the treatments worth the most.
Treatment pages
One for each treatment you want more of. What happens, what it costs, who does it and how to book.
An emergency page
For someone in pain right now: when you can see them, how to get in and a big call button.
Office and area pages
One for each office, and for the nearby towns your patients come from, with directions, parking and the team there.
Your Google Business Profile
The first thing most patients see. Every treatment, photos of the office and team, current hours and a booking link.
Answers patients look for
Costs, insurance, financing and how many visits a treatment takes. Plain answers that help patients pick you, and that AI tools can quote.
You'll see how many new patients search brought in
Rankings are nice. New patients pay the bills. Every month you get a report that starts with new patient calls and bookings, split by treatment, so you always know what the work is worth.
Every call and booking traced to its source
You'll see which came from your Google profile, your website or an AI answer, and the page or search behind them.
Split by treatment and office
Implant and Invisalign consults are counted on their own, and each office gets its own numbers, so you can see where the work pays off.
Patient details stay out
Calls and booking requests get counted by where they came from. Names, health details and messages never go into analytics.
What this work has done for other businesses
These are the businesses that needed more leads from search, and got them with pages planned around how people search, a faster site, technical fixes and links from the right sites.
A 30-year-old business up against strong competitors, with a site that took over 3 seconds to load and products that were hard to find.
What was doneA fast-growing company that barely showed up in Google in its main markets, with technical problems and few sites linking to it.
What was doneMore results on the case studies page.
What the first 90 days look like
No waiting months for a strategy deck. Work starts in week one, and changes start going live on your site and your Google profile in the first month.
Find what's worth winning
A look at your Google profile, your site, nearby practices and what patients search for, plus a call about the treatments you want more of. You get a plan ranked by what brings in the most new patients.
Fix what's holding you back
Your Google profile, technical problems, slow pages, and call and booking buttons. Call and booking tracking goes in, so you can see what changes.
Build the treatment pages
Your first treatment pages, starting with the ones worth the most, written for you and checked by your dentist. Plus a simple way to ask every patient for a review.
Keep building, keep reporting
More pages, reviews, listings and links, AI search work, and a report in new patient calls and bookings.
General and family dentists
A steady flow of new patients for checkups, cleanings and family care, plus emergency visits.
Cosmetic and implant practices
More consults for implants, veneers and smile makeovers, the cases worth the most.
Orthodontists
More Invisalign and braces consults from parents and adults nearby.
Small groups
A few offices, each with its own page, Google profile and numbers.
The person behind Win The Search

I've run Win The Search since 2021, and I've done SEO since I was 14.
Before going out on my own, I spent five years at Munday Digital. I started there as a junior and left as head of SEO, after working on 20+ campaigns for Australian and global brands and managing the team of SEOs, writers and VAs behind them.
Since then I've worked on 120+ projects for businesses of every size, including a 30-year-old stone supplier that needed more leads, and checked sites for SEO before buyers paid six and seven figures for them.
I plan the work and I do the work: the Google profile, the pages, the technical fixes, the AI search side and the tracking. Nothing gets handed off to a junior.
My reports lead with new patient calls and bookings from search, split by treatment and by office. Rankings and traffic are there too, further down.
What dental SEO costs
Dental SEO usually costs $1,000 to $5,000 a month, and contracts of 6 to 12 months are common. Here's the price for the whole job, and everything that's in it.
Most clients land between $3,000 and $6,000, depending on how many offices you have and how much gets built each month.
What clients say about working with me
Vukasin is the best SEO guy I have ever worked with. He has a very strong understanding of SEO and how it correlates to our business expectations, and hardly needed any guidance on what we wanted done. Highly recommended!
Vuk is one of the sharpest SEO/AEO specialists I've worked with — deeply knowledgeable, always a step ahead on where search is heading, and just a joy to collaborate with. Responsive, easy to talk to, and genuinely fun to work with on any project.
Vuk exceeded expectations with his thorough, data-driven SEO audit. Everyone was very impressed with the quality of Vuk's work, his thoughtfulness and clear expertise. Plus, he's easy to work with, delivers on what he says he's going to deliver, and goes above and beyond.
An amazing SEO consultant whose knowledge goes beyond surface level. He's able to outsmart the thousand SEOs who are just looking at what everyone else is doing.
Vuk provides a really wonderful alternative to larger agencies. The results I got from working with him definitely rival what I've gotten from larger, US-based SEO agencies.
I'm impressed with the work he has put in to help me form my SEO strategy. Knowledgeable about the industry, timely with his work and generous with his advice.
Want to hear it from me instead? A first call is free and takes 30 minutes.
Book a free call →Dental SEO: what practice owners ask
Something else on your mind? Ask me on a free call.
Book a free call →What is dental SEO?
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It's the work that gets your practice found when people nearby search for a dentist or a treatment, on Google, in Google Maps and in AI tools like ChatGPT. That means a complete Google Business Profile, a page for each treatment, steady reviews, a site that works well on phones, and tracking that shows which calls and bookings came from search. The map side of it is often called local SEO.
What do you actually do each month?
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The work changes as your practice grows, but it's all done for you: research, your Google profile, new treatment and office pages, rewrites, technical fixes, reviews, listings and links, AI search, call and booking tracking, and a monthly report with a call. You don't get a to-do list. You get the work.
How much does dental SEO cost?
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Dental SEO usually costs $1,000 to $5,000 a month, and contracts of 6 to 12 months are common. Ongoing work with Win The Search starts at $2,500 a month, and most clients land between $3,000 and $6,000, depending on how many offices you have and how much gets built each month. It's month-to-month.
How long until we see more new patients?
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Fixes to your Google profile and to pages already close to page one can show up within weeks. New treatment pages usually take 3 to 6 months to rank, and calls and bookings follow. Nobody can promise you a number of new patients, and anyone who does is guessing.
Can you help us get more implant, Invisalign and veneer patients?
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That's usually where the plan starts. Each of those treatments gets its own page with what happens, costs and financing, your team and photos, and the searches for it get tracked on their own. How many consults turn into treatment still depends on your team and your prices.
How do you handle patient privacy?
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Calls and booking requests get counted by where they came from, and patient details never go into analytics. Patient information stays in your practice's own systems. Replies to reviews never confirm that someone is a patient or mention their treatment.
Who writes the treatment pages, and who checks them?
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They get written for you, from what your team already knows and how you do things. Your dentist checks every page before it goes live, so nothing clinical goes up without your sign-off. Patients notice that, and Google expects health pages to come from people who know the subject.
Does this help with ChatGPT and AI search?
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Yes. More patients now ask AI tools which dentist to see or what a treatment costs, and the answers lean on clear pages, your Google profile, reviews and mentions on other sites. So the same work that gets you into the map helps you get named in AI answers too. Nobody can promise you a spot, but you can be where AI looks.
Why hire a consultant instead of a dental marketing agency?
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With an agency you usually talk to an account manager while the work happens somewhere else, often by junior staff. Here you talk to the person who plans the work and does it, so nobody has to learn your practice twice. An agency is the better fit if you want ads, social media and a new website under one contract.
What do you need from us, and who owns the accounts?
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Access to your website, Google profile, Search Console and analytics, a short call when new pages get planned, and photos of the office and team. Your website, domain, Google profile and analytics stay in your practice's name the whole time. If a past marketing company holds any of them, the first step is getting them moved back to you.
What will the monthly report show?
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New patient calls and booking requests from search, split by treatment and by office, and which pages and searches brought them in. Then a plain list of what got done and what's next. Map rankings, traffic and AI visibility are in there too, just further down.
Does it matter what our website is built on?
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Most sites can rank. If yours is on WordPress, the changes get made on the site directly. If it's on another platform, they go to whoever manages your site with exact instructions, and get checked once they're live.
Talk to the person who would do the work
Tell me about your site and what isn't working. You'll get an honest read on what I'd do first, and if I'm not the right fit, I'll say so.
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Tell me about your site
Takes about 3 minutes. Goes straight to me, Vukasin.You'll hear back from me within two business days.