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SEO audit services that show you how to get more leads and sales

Every site has a few things holding it back in Google and AI search. This audit finds yours and ranks every fix by what will bring in the most leads and sales. You get exact steps any team can follow and a walkthrough call. Then fix it yourself, hand it to your developers, or have it all done for you.

★★★★★4.9 out of 5 across 95 client reviews
Audit summaryyoursite.com · Full audit
Example
01 · Get foundService pages Google can’t see12 pages hidden since the redesign
Fix first
02 · Get chosenNo page for 6 services buyers search forCompetitors have a page for all six
Fix first
03 · Get recommendedChatGPT names three competitors, not you20 buyer questions tested
Big gap
04 · Get contactedForm fills and calls aren’t trackedNobody can see what search brings in
Quick win
Your fix list
14 fixesRanked by leads and sales
In every auditA fix list ranked by leads and salesExact steps for whoever does the workA walkthrough call
$1M+monthly organic revenueIndustrial parts manufacturer
+400%organic revenue in 8 monthsWholesale D2C fashion brand
+74%organic revenue in 6 monthsMusic equipment retailer
4.9/5across 95 client reviewsClients in the US and EU
120+client engagementsB2B, eCommerce, SaaS and regulated industries

Most SEO audits don’t lead anywhere

Lots of businesses pay for a website SEO audit and then nothing changes. The report was too long, nothing in it was ranked, and nobody was there to do the work.

Example
seo-audit-report.pdf
62pages
22,646 issues found
   
01

A 60-page tool export

A tool checks your site against a list of rules and counts every one that breaks. Most of those warnings don't cost you a single lead, and the few that do get buried.

Example
Duplicate page titles12,402High
Images missing alt text2,911High
Meta descriptions too long1,204High
Low word count846High
02

No priorities

Everything is marked urgent, so nothing is. Nobody can tell a 10-minute fix that matters from a week of work that doesn't, so nobody starts.

Example
Fix everything in the audit
OwnerNobody
StatusNot started
Added6 months ago
03

Nobody to do the work

The report lands on a busy team, or on a developer who wasn't on the call. Six months later it's still sitting in a folder.

What this audit does instead
Checked by a person, start to finish. Only what affects leads and sales gets written up.
One fix list, ranked by what will bring in the most leads and sales. Whoever does the work starts at the top.
Exact steps for every fix and a walkthrough call. Then do it yourself, hand it to your developers, or have it all done for you.

Everything the audit checks, in Google and AI search

Not just the technical side. The audit covers everything that decides whether buyers find you, pick you and get in touch, and whether you can see it when they do.

01

Get found

What stops Google from showing your site

Technical problems: speed, mobile and broken pagesPages Google can’t find or readSite structure and internal linksPages competing with each other for the same search
02

Get chosen

Whether your pages give buyers a reason to pick you

The pages you have, and the ones you’re missingWhat your buyers search for, matched to the right pageCompetitors and the searches they winThe pages that sell: copy, proof and offers
03

Get recommended

Whether AI tools and other sites point to you

Real buyer questions run through ChatGPT and Google’s AIWho gets named instead of you, and whyLinks and mentions from other sitesDirectories and lists where buyers compare
04

Get contacted

Whether visits turn into leads and sales, and get counted

Calls to action, forms and product pagesLead and sales tracking from searchSearch Console and analytics, set up rightWhich pages bring in money today
One senior person, the whole jobThe person who runs the audit writes every fix, walks you through the list and can make the fixes too. Nothing gets lost between a salesperson, an analyst and a developer.

What you get: a fix list ranked by leads and sales

Every fix says what's wrong, why it matters, who should do it and exactly how. The list is in order, so whoever does the work starts at the top and works down.

Fix listyoursite.com · Full audit · 14 fixes, in order
Example
#FixAreaWho does itTimeImpact
01Make 12 service pages visible in Google againFoundYou, in WordPress30 minutesHigh
What’s wrong

The redesign left a setting on that hides these pages from Google. Before that, they brought in a third of your form leads.

The steps
1Open each page on the attached list in WordPress.
2In the SEO box under the editor, set “Show in search results” to Yes, then update.
3In Search Console, ask Google to check the three most important pages again.
Check it worked

All 12 pages show up in Google within two weeks, and form leads from them start coming back.

02Build pages for the 6 services buyers search forChosenWriter3 weeksHigh
03Track form fills and calls from searchContactedDeveloper1 dayHigh
04Get listed on the 4 sites ChatGPT quotes in your fieldRecommendedYou1 weekMedium
05Speed up the service pages on phonesFoundDeveloper3 daysMedium
06Add prices, photos and reviews to the top 5 pagesChosenWriter1 weekMedium
+ 8 more fixes, in order

Then a walkthrough call

We go through the list together, top to bottom, with you and whoever will do the work. Every fix gets explained, and every question gets answered before anyone starts.

45 to 60 minutesVideo callBring your developer
After the call, you pick who does the work
01

You or your team

Many fixes are settings and copy changes anyone can make. The list marks which ones.

02

Your developers

The bigger fixes come written up for them, with the steps and a way to check each one worked.

03

All done for you

Ongoing work from $2,500 a month, month-to-month. The audit fee is credited in full if it starts within 30 days.

From kickoff to walkthrough in about two weeks

That's a Full audit. A Focused audit takes about a week, and a large site or store 3 to 4 weeks. Nothing on your site gets changed while it's being checked.

Week 1Week 2MonTueWedThuFriMonTueWedThuFri
01Kickoff
02Everything gets checked
03Fix list written
04Call
01Day 1

Kickoff call

30 minutes on your business, your buyers and your competitors. You share access to Search Console and analytics.

02Days 2 to 7

Everything gets checked

The whole site, page by page, then your competitors, links, AI answers and tracking.

03Days 8 and 9

The fix list gets written

Every problem worth fixing, ranked by leads and sales, with exact steps for each one.

04Day 10

The walkthrough call

We go through the list with you and whoever will do the work, and you decide who does what.

When an audit pays off most
Leads or traffic dropped and nobody knows whyA redesign or a move to a new platform is comingYou want a second opinion on the SEO you pay forNobody has looked at the site in years
Skip it ifYour site is brand new, or you already know what's wrong and just need it fixed. Then ongoing work is the better spend.

Audits that turned into results

Two clients, and what changed once the problems holding them back got fixed. One wanted more leads. The other sold a huge catalog Google couldn't make sense of.

Marble and stone supplier · under a year
+47%Organic leads
+175%Organic traffic
+234%Keywords on page one
Where it started

A 30-year-old stone business up against strong competitors. The site took over 3 seconds to load, and products were hard to find.

What got done
ChosenPlanned the pages around how people search for stone: by material, by use and by color
FoundMade the site faster
ChosenReorganized the collections so they’re easy to browse
ChosenFound the searches competitors had left open
RecommendedGot links from relevant, quality sites
Industrial parts manufacturer · 6 months$1M+Monthly organic revenue

Google was going through 68,000 pages and couldn't read the product grid. The pages got cut to the 8,000 that matter, the grid got fixed, and the category pages were matched to what buyers search.

4xOrganic revenue
5xCategory-page traffic
587 → 745Keywords on page one

The person behind Win The Search

Vukasin Ilić, SEO audit services consultant
Vukasin IlićNovi Sad, Serbia

I've run Win The Search since 2021, and I've done SEO since I was 14.

Before going out on my own, I spent five years at Munday Digital. I started there as a junior and left as head of SEO, after working on 20+ campaigns for Australian and global brands and managing the team of SEOs, writers and VAs behind them.

Since then I've worked on 120+ projects and checked sites for SEO before buyers paid six and seven figures for them, where a missed problem gets expensive fast.

I run every audit myself, and I plan and do the work after it too: the pages, the technical fixes, the AI search side and the tracking. Nothing gets handed off to a junior.

My audits lead with what's costing you leads and sales, and what to fix first. Traffic and rankings are in there too, further down.

SEO audit pricing: three fixed prices

A tool report can cost under $750, and agency audits often start around $8,000. These prices are fixed and quoted up front. The size of your site decides the tier.

What’s in each audit
Focused audit
$1,500
One question answered, or a site up to about 500 pages
Most sites start hereFull audit
$2,500
Everything, for sites up to about 2,000 pages
Large site or store
From$4,500
2,000+ pages, big catalogs or several languages
Technical problems, speed and mobile✓✓✓
Pages Google can’t find or read✓✓✓
Your key pages and what they show up for✓✓✓
The pages you’re missing–✓✓
Competitors and the searches they win–✓✓
Links and mentions–✓✓
AI search, tested on real buyer questions–✓✓
Lead and sales tracking–✓✓
Where Google wastes its time on a big site––✓
A plan to keep rankings through a redesign or platform move––✓
Fix list ranked by leads and sales, with exact steps✓✓✓
A 6-month plan, fix by fix–✓✓
Walkthrough call45 min60 minTwo calls
Questions by email afterwards–30 days30 days
Ready inAbout a weekAbout 2 weeks3 to 4 weeks
Credited in fullStart ongoing work within 30 days of the audit and the whole audit fee comes off. Ongoing work starts at $2,500 a month, month-to-month: the fixes, new pages, AI search and tracking, all done for you.
Book a free call →
This audit vs the usual options
 Automated tool reportTypical agency auditWin The Search
Who does itSoftwareOften junior staffA senior SEO, 15+ years in
What you getThousands of warningsA long report, often 50+ pagesA fix list ranked by leads and sales
What it coversTechnical rulesVaries a lotTechnical, pages, competitors, links, AI search and tracking
What happens nextYou work it outOften a pitch for monthly workExact steps, a call, and your pick of who fixes it
PriceFree to $750Often $8,000+$1,500 to $4,500+, fixed
TimeMinutes3 to 6 weeks1 to 4 weeks

A free tool is fine for a quick check. An agency makes sense if you want the audit and a big team to carry it out under one contract. If you want to know what to fix first and why, you'll get more from the person who would do the work.

Client reviews

What clients say about working with me

“

Vukasin is the best SEO guy I have ever worked with. He has a very strong understanding of SEO and how it correlates to our business expectations, and hardly needed any guidance on what we wanted done. Highly recommended!

CM
Callum MundineCEO, Paper Plan
★★★★★

Vuk is one of the sharpest SEO/AEO specialists I've worked with — deeply knowledgeable, always a step ahead on where search is heading, and just a joy to collaborate with. Responsive, easy to talk to, and genuinely fun to work with on any project.

TW
Tanya WigmoreCEO, CRO:NYX Digital
★★★★★

Vuk exceeded expectations with his thorough, data-driven SEO audit. Everyone was very impressed with the quality of Vuk's work, his thoughtfulness and clear expertise. Plus, he's easy to work with, delivers on what he says he's going to deliver, and goes above and beyond.

RM
Rose MarquesMarketing Lead, Tech Vera
★★★★★

An amazing SEO consultant whose knowledge goes beyond surface level. He's able to outsmart the thousand SEOs who are just looking at what everyone else is doing.

NS
Neb SavicicCo-Founder, Plainly Videos
★★★★★

Vuk provides a really wonderful alternative to larger agencies. The results I got from working with him definitely rival what I've gotten from larger, US-based SEO agencies.

OL
Orli LeWinterMarketing Lead, Sign Expo
★★★★★

I'm impressed with the work he has put in to help me form my SEO strategy. Knowledgeable about the industry, timely with his work and generous with his advice.

AJ
Abbas Jaffar AliCEO, Tbreak
4.9
★★★★★out of 5 across 95 client reviews

Want to hear it from me instead? A first call is free and takes 30 minutes.

Book a free call →
FAQ

SEO audit services: questions buyers ask

Something else on your mind? Ask me on a free call.

Book a free call →

How much does an SEO audit cost?

+

Tool reports can cost under $750, and agency audits often start around $8,000. Audits here have three fixed prices: Focused $1,500, Full $2,500, and Large site or store from $4,500. The fee is credited in full if ongoing work starts within 30 days.

What's included in an SEO audit?

+

Everything that decides whether buyers find you, pick you and get in touch: technical problems, the pages you have and the ones you're missing, competitors, links and mentions, AI search and lead tracking. You get a fix list ranked by what will bring in the most leads and sales, exact steps for each fix and a walkthrough call. The Focused audit covers the technical side and your key pages.

How long does an SEO audit take?

+

About a week for a Focused audit, about two weeks for a Full audit, and 3 to 4 weeks for a large site or store. The clock starts once you've shared access to Search Console and analytics.

Will you fix the problems, or just hand me a report?

+

Either. The steps are in the report, so your team or your developers can make the fixes, whatever your site runs on. If you'd rather have it all done for you, ongoing work starts at $2,500 a month, and the audit fee is credited in full if it starts within 30 days. On WordPress the changes get made on the site directly. On other platforms, like Webflow, Magento or a custom build, they go to your developers with exact instructions, and get checked once they're live.

Is the audit just a pitch for ongoing work?

+

No. Every fix comes with the steps to make it, so you can take the list to anyone. The credit is there if you want help afterwards, and nothing in the audit depends on it.

Can't I just use a free audit tool or ChatGPT?

+

Use them. A free tool catches obvious errors, and ChatGPT can explain what a problem means. Neither can tell which problems cost you leads and sales, what your competitors have that you don't, or how to fix things on your site. That's what a paid audit adds.

What's the difference between an SEO audit and a technical SEO audit?

+

A technical SEO audit checks whether Google can find, read and load your pages properly. A full SEO audit adds the pages you're missing, competitors, links, AI search and tracking. The Focused audit works as a technical SEO audit service, and the Full audit covers everything. If you need the technical problems fixed, not just found, see technical SEO services.

My traffic dropped. Can an audit find out why?

+

Usually, yes. The first step is lining up the date of the drop with what changed: a Google update, a redesign, a new platform or a tracking change. A Focused audit is often enough to find the cause and the fix.

Does the audit cover ChatGPT and AI search?

+

Yes, in the Full and Large audits. Real questions your buyers ask get run through ChatGPT, Google AI Overviews and AI Mode, to see who gets named and which sites get quoted. The fix list then shows what it would take to get your company named. More on that on the AI SEO services page.

What do you need from us?

+

Read access to Google Search Console and analytics, a 30-minute kickoff call about your business and your buyers, and the walkthrough call at the end. Nothing on your site gets changed during the audit.

How often should you get an SEO audit?

+

A full audit every year or two is enough for most sites, plus a focused one around big changes like a redesign, a new platform or a sharp drop. If changes go live every week, ongoing work catches problems sooner than another audit.

Why hire a consultant for an audit instead of an agency?

+

At an agency, the person who sells the audit is often not the one who runs it. Here the person who runs the audit writes it, walks you through it and answers your questions afterwards. An agency makes sense if you want the audit and a big team to carry it out under one contract.

Free 30-minute call

Find out which audit fits your site

Send your site and the question you want answered. On a 30-minute call we'll work out which tier fits, or whether you need an audit at all.

1Fill in the form. It takes about three minutes.
2I look at your site and reply within two business days.
3If it looks like a fit, we set up a 30-minute call to walk through what I found. No pitch.

Not ready for a call? Start with a $50 Scan →

Tell me about your site

Takes about 3 minutes. Goes straight to me, Vukasin.
One last thing

You'll hear back from me within two business days.