International SEO that brings in sales and leads from new countries

The work changes as each market grows, but it's all done for you: research in each country, setting up each country's version of the site, pages for each market, technical fixes, AI search work, links and mentions from local sites, tracking by country, and a monthly report with a call. You don't get a to-do list. You get the work.

Retainers for one or two countries usually run $1,500 to $3,000 a month, and $3,500 to $8,000 for three to five, often with setup fees on top. Ongoing work with Win The Search starts at $2,500 a month, most clients land between $3,000 and $6,000, and it's month-to-month. Translation fees aren't included.

Setting up a country usually takes a month or two. Pages written for that market often start ranking within 3 to 6 months, sooner where people there already find you. Sales and leads follow the rankings.

It shouldn't, if it's set up right. The trouble usually comes from one page that changes its language based on where the visitor is, versions Google can't tell apart, forcing visitors to a country they didn't pick, or hundreds of weak translated pages going live at once. Your home market gets watched closely through every launch, so a problem shows up early.

Usually not. For most businesses, each country gets its own section of the site you already have, like yoursite.com/uk/ or yoursite.com/de/, so new countries grow from what your site has already built. Separate country websites make sense when each country runs as its own business, with its own stock, prices or company.

Usually, yes. People in the US, the UK and Australia search for the same things with different words. In the UK, “running trainers” gets about 34,000 searches a month and “running sneakers” about 250. Without a version for each country, Google can show your US page to UK shoppers, with dollar prices and US delivery.

As a first draft, yes. Then a native speaker should check it, and the words each page goes after should come from research in that country, not from the translation. Putting hundreds of raw machine-translated pages live at once can leave you with weak pages in every new language, and that's slow to clean up.

Yes. People ask ChatGPT and Google's AI in their own language, and the answers lean on pages in that language and on local sites that mention you. So the pages, links and mentions built for each country also help you get named in AI answers there.

With an agency you usually talk to an account manager while the work happens somewhere else, and many hand you recommendations for your own team to build. Here you talk to the person who plans the work and does it, so nobody has to learn your business twice. An agency is the better fit if you're launching in many countries at once and want ads and translation under one contract.

Access to the site, Google Search Console and analytics, and a little time from someone who knows the business, mostly a short call when each new country gets planned. English-speaking markets get pages written for you. For other languages, each page gets planned for that market, and your translators, local team or a translation service handle the language. Someone on your side checks each page before it goes live.

Most platforms can handle more than one country. On WordPress the changes get made on the site directly, including the setup of language plugins like WPML, Polylang or TranslatePress. On other platforms, like Webflow, Magento or a custom build, they go to your developers with exact instructions, and get checked once they're live.

Sales and leads from search for each country, the revenue behind them, and which pages and searches brought them in. Your home market sits right next to the new ones, so you can see nothing slipped. Rankings, traffic and AI answers in each language are in there too, further down.