SaaS SEO that brings in trials, demos and paying users
Software buyers search Google and ask ChatGPT before they pick a tool. This work gets your product found and chosen, and turns those visits into signups. The strategy, the pages, the technical fixes, AI search and the tracking, all done for you.
Software buyers search before they pick a tool
Before anyone starts a trial or books a demo, they search Google and ask ChatGPT what to use. If your product doesn't come up, they sign up for whatever does.
Plenty of blog posts, no pages for buyers
Blog posts bring readers. The searches people make right before they buy, like comparisons, alternatives, integrations and use cases, have nowhere to land.
Google can't find or read the pages that matter
Key pages show up nearly blank to Google, sit too deep in the site, or get buried under login and app pages nobody should find in search.
AI recommends the tools it reads about
ChatGPT and Google's AI pick from “best software” lists, review sites and threads. If you're not in those, you're not in the answer.
Nobody knows which pages bring in trials
Traffic gets counted. Trials and demos don't get tied back to the page. So nobody knows what works, and SEO looks like a cost.
Everything it takes to get signups from search, done for you
You don't get a report full of homework. You get the whole job of getting your product found, chosen and signed up for, handled from start to finish.
Get found
Show up when buyers search Google
Get chosen
Give buyers a reason to pick your tool
Get recommended
Show up in AI answers and across the web
Get the signup
Turn visits into trials and demos
The pages that bring in trials
Most SaaS sites have plenty of blog posts and almost no pages for buyers who are about to choose. These get planned, written and built for you, closest to the sale first.
Alternatives pages
bookwell alternativesComparison pages
yourapp vs bookwellIntegration pages
booking app with google calendar syncUse-case and industry pages
scheduling software for physiotherapistsBlog posts and guides
how to cut patient no-showsYou'll see exactly what search brought in
Traffic is nice. Trials, demos and paying users pay the bills. Every month you get a report that starts with those, so you always know what the work is worth.
Every signup traced to a page
You'll see which pages and searches brought in each trial and demo, and how many turned into paying users.
Deals that close later still count
Where each signup came from gets saved in your CRM, and a “how did you hear about us” field catches the rest. A deal that closes months later still counts.
Rankings and traffic too
Google and AI search visibility are in there as well, just further down.
An HR software company, 8 months later
It was growing fast but barely showing up in Google where it mattered. The work went into the basics: a site Google could read, pages with a clear job and the markets that performed best.
A fast-growing HR software company that barely showed up in Google in its main markets. Technical problems held the site back, and few sites linked to it.
Fixed the technical problems
The problems that kept Google away from the important pages got fixed.
Rebuilt the site structure
Around what buyers search, so every page had a clear job.
Focused on the best markets
The work went where the company performed best.
Built links in a tough market
From relevant sites, in a very competitive space.
Been on the founder side
I co-founded Linkter, an internal linking tool for WordPress, and ran it for almost two years. So I know what it’s like to watch signups, churn and runway, not just traffic.
What the first 90 days look like
No waiting months for a strategy deck. Work starts in week one, and changes start going live on your site in the first month.
Find what's worth winning
A look at your site, your competitors and what your buyers search for, plus a call about your users and how they buy. You get a plan ranked by what will bring in the most trials.
Fix what's holding you back
Pages Google can't find or read, slow pages, signup and demo buttons, and tracking.
Build the pages closest to the sale
Your first comparison and alternatives pages, then integration and use-case pages.
Keep building, keep reporting
More pages, AI search work, lists, review sites and links, and a report in trials, demos and revenue.
Write a handful of comparison pages yourself and set up Google Search Console, so you learn what people search for.
Paid channels get more expensive and nobody owns SEO. One senior person doing the whole job pays off most here.
It's time for a full-time SEO lead. A consultant can still help next to them, with technical work, site moves and AI search.
The person behind Win The Search

I've run Win The Search since 2021, and I've done SEO since I was 14.
Before going out on my own, I spent five years at Munday Digital. I started there as a junior and left as head of SEO, after working on 20+ campaigns for Australian and global brands and managing the team of SEOs, writers and VAs behind them.
Since then I've worked on 120+ projects across SaaS, B2B and ecommerce, and checked sites for SEO before buyers paid six and seven figures for them.
I plan the work and I do the work: the pages, the technical fixes, the AI search side and the tracking. Nothing gets handed off to a junior.
My reports lead with trials, demos and revenue from search. Traffic and rankings are there too, further down.
What a SaaS SEO consultant costs
SaaS agencies usually start around $5,000 a month, often with a 6-month minimum. A senior in-house hire costs well into six figures a year. Here's the price, and everything that's in it.
Most clients land between $3,000 and $6,000, depending on how much gets built each month.
An agency makes sense if you want paid ads, a rebrand and a big content team under one contract. An in-house lead makes sense past $10M ARR. Until then, you'll get more done with the person doing the work.
What clients say about working with me
Vukasin is the best SEO guy I have ever worked with. He has a very strong understanding of SEO and how it correlates to our business expectations, and hardly needed any guidance on what we wanted done. Highly recommended!
Vuk is one of the sharpest SEO/AEO specialists I've worked with — deeply knowledgeable, always a step ahead on where search is heading, and just a joy to collaborate with. Responsive, easy to talk to, and genuinely fun to work with on any project.
Vuk exceeded expectations with his thorough, data-driven SEO audit. Everyone was very impressed with the quality of Vuk's work, his thoughtfulness and clear expertise. Plus, he's easy to work with, delivers on what he says he's going to deliver, and goes above and beyond.
An amazing SEO consultant whose knowledge goes beyond surface level. He's able to outsmart the thousand SEOs who are just looking at what everyone else is doing.
Vuk provides a really wonderful alternative to larger agencies. The results I got from working with him definitely rival what I've gotten from larger, US-based SEO agencies.
I'm impressed with the work he has put in to help me form my SEO strategy. Knowledgeable about the industry, timely with his work and generous with his advice.
Want to hear it from me instead? A first call is free and takes 30 minutes.
Book a free call →SaaS SEO: questions founders ask
Something else on your mind? Ask me on a free call.
Book a free call →What does a SaaS SEO consultant do each month?
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The work changes as your product and site grow, but it's all done for you: research, new pages and rewrites, technical fixes, AI search work, lists, review sites and links, tracking, and a monthly report with a call. You don't get a to-do list. You get the work.
How much does a SaaS SEO consultant cost?
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SaaS agencies usually start around $5,000 a month, and a senior in-house hire costs well into six figures a year. Ongoing work with Win The Search starts at $2,500 a month, most clients land between $3,000 and $6,000, and it's month-to-month.
How long until SEO brings in trials?
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Fixes to pages already close to page one can show up within weeks. New comparison and alternatives pages usually take 3 to 6 months to rank well, and trials follow the rankings. A newer site with few other sites linking to it takes longer.
Is SEO dead now that buyers ask AI?
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No, but it has changed. Google's AI answers now cover a lot of simple how-to searches, so blog traffic is harder to win. Searches close to buying, like comparisons and alternatives, still get clicked. And AI tools often lean on pages that already rank well in Google.
How do we get our product recommended by ChatGPT?
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By being in the places it reads: “best software” lists, review sites, Reddit threads and clear pages on your own site. The work is finding which ones it uses for your category and getting your product into them. Nobody can promise a spot in an AI answer, but you can be where it looks.
Should we start with a blog?
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Usually not. Comparison, alternatives, integration and use-case pages bring in buyers sooner, because the people reading them are already choosing a tool. A blog helps once those are in place, and works best when it's written by people who know the problem well.
Do comparison and alternatives pages actually work?
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They're often the pages with the most trials per visit, because the people reading them are already deciding. They work when they're fair. A page that pretends the other tool is useless doesn't convince anyone.
Do we need to be on G2 and Capterra?
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For many categories, yes. Review sites often rank for “best [category] software” searches, and AI tools quote them. A complete profile with recent reviews can be worth more than another blog post.
How do you measure SEO when deals close months later?
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Every signup and demo request gets saved with the page it came from, and that carries into your CRM. A “how did you hear about us” field catches the rest. The monthly report leads with trials, demos and revenue from search, with traffic and rankings further down.
Why hire a consultant instead of a SaaS SEO agency?
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With an agency you usually talk to an account manager while the work happens somewhere else. Here you talk to the person who builds the plan and does the work, so nobody has to learn your product twice. An agency is the better fit if you want paid ads, a rebrand and a large content team under one contract.
What do you need from our team?
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Access to the site, Google Search Console and analytics, and a little time from someone who knows the product and your users, mostly a short call when new pages get planned. The pages get written for you, and someone on your side checks each one before it goes live.
Our site runs on Webflow or Next.js. Is that a problem?
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Not usually. The common trouble is pages that look fine to people but show up nearly blank to Google, and that can be fixed. On WordPress the changes get made on the site directly. On Webflow, Next.js or a custom build, they go to your team with exact instructions, and get checked once they're live.
Find out which pages would bring trials
Send your site and your two or three biggest competitors. On a 30-minute call you'll get a read on which searches are worth winning first and what's stopping you today.
Not ready for a call? Start with a $50 Scan →
Tell me about your site
Takes about 3 minutes. Goes straight to me, Vukasin.You'll hear back from me within two business days.