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SaaS SEO that brings in trials, demos and paying users

Software buyers search Google and ask ChatGPT before they pick a tool. This work gets your product found and chosen, and turns those visits into signups. The strategy, the pages, the technical fixes, AI search and the tracking, all done for you.

★★★★★4.9 out of 5 across 95 client reviews
From search to paying usersyourapp.com · September
Example
9,840Visits from search
236Trial signups
104Activated
38Paying
Where paying users came inPaying
/alternatives/bookwell/14
/vs/slotbird/9
/integrations/google-calendar/6
New MRR from search
$2,890▲ $610 more than August
Tracked every monthTrials, demos and paying users from searchThe pages that brought them inNew MRR from search
$1M+monthly organic revenueIndustrial parts manufacturer
+400%organic revenue in 8 monthsWholesale D2C fashion brand
+74%organic revenue in 6 monthsMusic equipment retailer
4.9/5across 95 client reviewsClients in the US and EU
120+client engagementsB2B, eCommerce, SaaS and regulated industries

Software buyers search before they pick a tool

Before anyone starts a trial or books a demo, they search Google and ask ChatGPT what to use. If your product doesn't come up, they sign up for whatever does.

Asked ChatGPTExample
What’s the best scheduling software for a small clinic?
For a small clinic, these three come up most:
B
BookwellSimple online booking with reminders.
S
SlotbirdGood for clinics with several rooms.
C
CliniclyBuilt for healthcare, with intake forms.
✕yourapp.com is not mentioned
Searched GoogleExample
 best scheduling software for small clinic
1
Review siteThe 10 Best Scheduling Tools for Small Clinics
2
BookwellOnline Booking and Reminders for Clinics
3
Forum threadWhat do you all use for patient booking?
4
SlotbirdSlotbird vs Bookwell: Which One Is Better?
✕yourapp.com is not on page one
Why SaaS sites miss those buyers
01

Plenty of blog posts, no pages for buyers

Blog posts bring readers. The searches people make right before they buy, like comparisons, alternatives, integrations and use cases, have nowhere to land.

02

Google can't find or read the pages that matter

Key pages show up nearly blank to Google, sit too deep in the site, or get buried under login and app pages nobody should find in search.

03

AI recommends the tools it reads about

ChatGPT and Google's AI pick from “best software” lists, review sites and threads. If you're not in those, you're not in the answer.

04

Nobody knows which pages bring in trials

Traffic gets counted. Trials and demos don't get tied back to the page. So nobody knows what works, and SEO looks like a cost.

The fixPages for the searches buyers make right before they choose, a site Google can find and read, a spot in the lists AI reads, and tracking that ties every trial and demo back to the page that brought it in.

Everything it takes to get signups from search, done for you

You don't get a report full of homework. You get the whole job of getting your product found, chosen and signed up for, handled from start to finish.

01

Get found

Show up when buyers search Google

Research on what buyers search before they pick a toolA plan for which pages to build firstTechnical fixes so Google can find and read your siteApp and login pages kept out of Google
02

Get chosen

Give buyers a reason to pick your tool

Comparison and alternatives pagesIntegration and use-case pagesRewrites of your feature, pricing and product pagesInternal links that point Google to the pages that sell
03

Get recommended

Show up in AI answers and across the web

ChatGPT, Google AI Overviews and AI Mode“Best software” lists and review sites like G2 and CapterraMentions in Reddit threads where buyers ask for toolsLinks from sites your buyers already read
04

Get the signup

Turn visits into trials and demos

Clear trial and demo buttons on the pages that sellEvery trial and demo tracked back to the pageA monthly report in trials, demos and revenueA monthly call on what comes next
One senior person, the whole jobThe same person plans the work, builds the pages, fixes the site and reports on the results. Nothing gets lost between a strategist, a writer and a developer.

The pages that bring in trials

Most SaaS sites have plenty of blog posts and almost no pages for buyers who are about to choose. These get planned, written and built for you, closest to the sale first.

Alternatives pages

bookwell alternatives
01People ready to leave the tool they pay for today.

Comparison pages

yourapp vs bookwell
02Buyers down to two or three tools.

Integration pages

booking app with google calendar sync
03People who already use the tools you connect to.

Use-case and industry pages

scheduling software for physiotherapists
04Buyers looking for a tool built for their job.

Blog posts and guides

how to cut patient no-shows
05Readers early on. Useful later, rarely the place to start.
Closest to buyingFurther from buying
A blog post brings readers.A comparison page brings trials.Every page gets written for you. Someone who knows the product checks it before it goes live.

You'll see exactly what search brought in

Traffic is nice. Trials, demos and paying users pay the bills. Every month you get a report that starts with those, so you always know what the work is worth.

September reportyourapp.com
Example
Trials from search236▲ 31 more than August
Demos booked from search31▲ 6 more than August
New MRR from search$2,890From 38 new paying users
Trials by page type
Comparison pages82
 
Alternatives pages74
 
Integration pages51
 
Blog posts29
 
Top pages by trials
/alternatives/bookwell/44
/vs/slotbird/31
/integrations/google-calendar/24
/blog/cut-patient-no-shows/11
01

Every signup traced to a page

You'll see which pages and searches brought in each trial and demo, and how many turned into paying users.

02

Deals that close later still count

Where each signup came from gets saved in your CRM, and a “how did you hear about us” field catches the rest. A deal that closes months later still counts.

03

Rankings and traffic too

Google and AI search visibility are in there as well, just further down.

An HR software company, 8 months later

It was growing fast but barely showing up in Google where it mattered. The work went into the basics: a site Google could read, pages with a clear job and the markets that performed best.

Global HR software company · 8 months+667%Organic traffic
 
Before
 
Month 8
+118%Organic leads
96+Keywords on page one
Where they started

A fast-growing HR software company that barely showed up in Google in its main markets. Technical problems held the site back, and few sites linked to it.

What was done
01

Fixed the technical problems

The problems that kept Google away from the important pages got fixed.

02

Rebuilt the site structure

Around what buyers search, so every page had a clear job.

03

Focused on the best markets

The work went where the company performed best.

04

Built links in a tough market

From relevant sites, in a very competitive space.

Been on the founder side

I've run a software product too

I co-founded Linkter, an internal linking tool for WordPress, and ran it for almost two years. So I know what it’s like to watch signups, churn and runway, not just traffic.

What the first 90 days look like

No waiting months for a strategy deck. Work starts in week one, and changes start going live on your site in the first month.

Weeks 1 to 3

Find what's worth winning

A look at your site, your competitors and what your buyers search for, plus a call about your users and how they buy. You get a plan ranked by what will bring in the most trials.

Weeks 4 to 8

Fix what's holding you back

Pages Google can't find or read, slow pages, signup and demo buttons, and tracking.

Weeks 9 to 12

Build the pages closest to the sale

Your first comparison and alternatives pages, then integration and use-case pages.

Every month after

Keep building, keep reporting

More pages, AI search work, lists, review sites and links, and a report in trials, demos and revenue.

Is now the right time?It depends on your stage.
Before product-market fitNot yet

Write a handful of comparison pages yourself and set up Google Search Console, so you learn what people search for.

$1M to $10M ARRThe best fit

Paid channels get more expensive and nobody owns SEO. One senior person doing the whole job pays off most here.

$10M+ ARRHire in-house

It's time for a full-time SEO lead. A consultant can still help next to them, with technical work, site moves and AI search.

The person behind Win The Search

Vukasin Ilić, SaaS SEO consultant
Vukasin IlićNovi Sad, Serbia

I've run Win The Search since 2021, and I've done SEO since I was 14.

Before going out on my own, I spent five years at Munday Digital. I started there as a junior and left as head of SEO, after working on 20+ campaigns for Australian and global brands and managing the team of SEOs, writers and VAs behind them.

Since then I've worked on 120+ projects across SaaS, B2B and ecommerce, and checked sites for SEO before buyers paid six and seven figures for them.

I plan the work and I do the work: the pages, the technical fixes, the AI search side and the tracking. Nothing gets handed off to a junior.

My reports lead with trials, demos and revenue from search. Traffic and rankings are there too, further down.

What a SaaS SEO consultant costs

SaaS agencies usually start around $5,000 a month, often with a 6-month minimum. A senior in-house hire costs well into six figures a year. Here's the price, and everything that's in it.

Ongoing work from$2,500a month, month-to-month

Most clients land between $3,000 and $6,000, depending on how much gets built each month.

Everything in it
SEO strategy and a plan ranked by trialsTechnical SEO: a site Google can find and readComparison and use-case pages, plus rewritesAI search: ChatGPT and Google AI answersLinks, “best software” lists and review sitesCalls to action that turn visits into trialsTrial, demo and revenue trackingA monthly report and a call
Not included: paid ads, or a full website redesign (that gets quoted separately).
Book a free call →30-day walk-away: if month one isn't worth what you paid, you get it back in full.
One senior person vs an agency
 Typical agencyWin The Search
Who you talk toAn account managerThe person doing the work
Who does the workOften junior staffA senior SEO, 15+ years in
Changes on your siteOften left to youDone for you
Contract6 to 12 months is commonMonth-to-month
PriceUsually $5,000+ a monthFrom $2,500 a month

An agency makes sense if you want paid ads, a rebrand and a big content team under one contract. An in-house lead makes sense past $10M ARR. Until then, you'll get more done with the person doing the work.

Client reviews

What clients say about working with me

“

Vukasin is the best SEO guy I have ever worked with. He has a very strong understanding of SEO and how it correlates to our business expectations, and hardly needed any guidance on what we wanted done. Highly recommended!

CM
Callum MundineCEO, Paper Plan
★★★★★

Vuk is one of the sharpest SEO/AEO specialists I've worked with — deeply knowledgeable, always a step ahead on where search is heading, and just a joy to collaborate with. Responsive, easy to talk to, and genuinely fun to work with on any project.

TW
Tanya WigmoreCEO, CRO:NYX Digital
★★★★★

Vuk exceeded expectations with his thorough, data-driven SEO audit. Everyone was very impressed with the quality of Vuk's work, his thoughtfulness and clear expertise. Plus, he's easy to work with, delivers on what he says he's going to deliver, and goes above and beyond.

RM
Rose MarquesMarketing Lead, Tech Vera
★★★★★

An amazing SEO consultant whose knowledge goes beyond surface level. He's able to outsmart the thousand SEOs who are just looking at what everyone else is doing.

NS
Neb SavicicCo-Founder, Plainly Videos
★★★★★

Vuk provides a really wonderful alternative to larger agencies. The results I got from working with him definitely rival what I've gotten from larger, US-based SEO agencies.

OL
Orli LeWinterMarketing Lead, Sign Expo
★★★★★

I'm impressed with the work he has put in to help me form my SEO strategy. Knowledgeable about the industry, timely with his work and generous with his advice.

AJ
Abbas Jaffar AliCEO, Tbreak
4.9
★★★★★out of 5 across 95 client reviews

Want to hear it from me instead? A first call is free and takes 30 minutes.

Book a free call →
FAQ

SaaS SEO: questions founders ask

Something else on your mind? Ask me on a free call.

Book a free call →

What does a SaaS SEO consultant do each month?

+

The work changes as your product and site grow, but it's all done for you: research, new pages and rewrites, technical fixes, AI search work, lists, review sites and links, tracking, and a monthly report with a call. You don't get a to-do list. You get the work.

How much does a SaaS SEO consultant cost?

+

SaaS agencies usually start around $5,000 a month, and a senior in-house hire costs well into six figures a year. Ongoing work with Win The Search starts at $2,500 a month, most clients land between $3,000 and $6,000, and it's month-to-month.

How long until SEO brings in trials?

+

Fixes to pages already close to page one can show up within weeks. New comparison and alternatives pages usually take 3 to 6 months to rank well, and trials follow the rankings. A newer site with few other sites linking to it takes longer.

Is SEO dead now that buyers ask AI?

+

No, but it has changed. Google's AI answers now cover a lot of simple how-to searches, so blog traffic is harder to win. Searches close to buying, like comparisons and alternatives, still get clicked. And AI tools often lean on pages that already rank well in Google.

How do we get our product recommended by ChatGPT?

+

By being in the places it reads: “best software” lists, review sites, Reddit threads and clear pages on your own site. The work is finding which ones it uses for your category and getting your product into them. Nobody can promise a spot in an AI answer, but you can be where it looks.

Should we start with a blog?

+

Usually not. Comparison, alternatives, integration and use-case pages bring in buyers sooner, because the people reading them are already choosing a tool. A blog helps once those are in place, and works best when it's written by people who know the problem well.

Do comparison and alternatives pages actually work?

+

They're often the pages with the most trials per visit, because the people reading them are already deciding. They work when they're fair. A page that pretends the other tool is useless doesn't convince anyone.

Do we need to be on G2 and Capterra?

+

For many categories, yes. Review sites often rank for “best [category] software” searches, and AI tools quote them. A complete profile with recent reviews can be worth more than another blog post.

How do you measure SEO when deals close months later?

+

Every signup and demo request gets saved with the page it came from, and that carries into your CRM. A “how did you hear about us” field catches the rest. The monthly report leads with trials, demos and revenue from search, with traffic and rankings further down.

Why hire a consultant instead of a SaaS SEO agency?

+

With an agency you usually talk to an account manager while the work happens somewhere else. Here you talk to the person who builds the plan and does the work, so nobody has to learn your product twice. An agency is the better fit if you want paid ads, a rebrand and a large content team under one contract.

What do you need from our team?

+

Access to the site, Google Search Console and analytics, and a little time from someone who knows the product and your users, mostly a short call when new pages get planned. The pages get written for you, and someone on your side checks each one before it goes live.

Our site runs on Webflow or Next.js. Is that a problem?

+

Not usually. The common trouble is pages that look fine to people but show up nearly blank to Google, and that can be fixed. On WordPress the changes get made on the site directly. On Webflow, Next.js or a custom build, they go to your team with exact instructions, and get checked once they're live.

Free 30-minute call

Find out which pages would bring trials

Send your site and your two or three biggest competitors. On a 30-minute call you'll get a read on which searches are worth winning first and what's stopping you today.

1Fill in the form. It takes about three minutes.
2I look at your site and reply within two business days.
3If it looks like a fit, we set up a 30-minute call to walk through what I found. No pitch.

Not ready for a call? Start with a $50 Scan →

Tell me about your site

Takes about 3 minutes. Goes straight to me, Vukasin.
One last thing

You'll hear back from me within two business days.