B2B ecommerce SEO that brings in orders, quotes and new accounts
Business buyers search Google and ask ChatGPT before they place an order, ask for a quote or open an account. This work gets your catalog found and chosen, and turns those visits into sales. The strategy, the product and category pages, the technical fixes, AI search and the tracking, all done for you.
Business buyers search before they buy
Before anyone places an order, asks for a quote or opens an account, they search for the product, the part number or the problem. If your catalog doesn't show up, or the page doesn't answer their questions, the sale goes to someone else.
Google only sees part of your catalog
Big catalogs create thousands of pages Google skips: filter pages, near-copies of the same product, products it can't read. The pages you sell from get lost in the pile.
Product pages don't give buyers what they need
Copied manufacturer text, specs stuck in PDFs and no clear next step. Buyers can't tell if it's the right product, so they go back to Google.
Sales from search don't get counted
Business orders often close by email, by phone or through an account. If only checkouts get counted, SEO looks like it isn't working, even when it is.
Manufacturers
Your own site ranks for your products and part numbers, so buyers come to you and not only to your distributors.
Distributors
Your pages stand out from every other site selling the same products, so buyers order from you.
Wholesale brands
Shops and resellers looking for stock find your trade side and open an account.
Everything it takes to sell from search, done for you
You don't get a report full of homework. You get the whole job of getting your catalog found, chosen and ordered from, handled from start to finish.
Get found
Show up when buyers search Google
Get chosen
Give buyers a reason to order from you
Get recommended
Show up in AI answers and across the web
Get the order
Turn visits into orders, quotes and accounts
Category and product pages that sell
Business buyers search for exact things: a product type, a size, a part number. They need a page that answers that search and makes it easy to order. These get planned, written and built for you.
Category pages
Laid out the way your buyers shop, so they can narrow down to the right product fast.
Product pages
Full specs on the page, stock and pricing info, and a clear button to order or ask for a quote.
Application and industry pages
Which products fit which job or industry, in your buyers' words.
Part number pages
For buyers who search a part number, including other brands' numbers and replacements for old parts.
Buying guides
Help buyers pick the right size, material or model, with links straight to the products.
Measured in orders, quotes and accounts, not just checkouts
In B2B the person who searches often isn't the one who pays, and the order can arrive by email weeks later. If only checkouts get counted, SEO looks like it does nothing. So every sale from search gets counted.
Every sale traced back to a search
Forms, calls and new accounts are saved with where the buyer came from, so an order weeks later still counts.
Reorders count too
When an account that found you through search orders again, that revenue shows up in the report.
Rankings and traffic too
Google and AI search visibility are in there as well, just further down.
Two B2B sites, before and after
One had a huge catalog Google couldn't make sense of. The other kept getting quoted by AI tools without being named.
Cleared the clutter
Tens of thousands of pages nobody searched for were taken out of Google's way, so it spent its time on the pages that sell.
Made the products visible
The product grid loaded in a way Google couldn't read, so most products were invisible to it. That was found and fixed.
Matched categories to searches
Category pages were reworked around what buyers actually type into Google.
150 real buyer questions were run through ChatGPT and Google's AI. The site was the one AI quoted most, but the answers rarely named the company. Its name went onto the pages AI already trusted, key pages were rebuilt to be easier to quote, and AI visits got tracked.
What the first 90 days look like
No waiting months for a strategy deck. Work starts in week one, and changes start going live on your site in the first month.
Find what's worth winning
A look at your catalog, your competitors and what your buyers search for, plus a call with whoever handles sales. You get a plan ranked by what will bring in the most orders and quotes.
Fix what's holding you back
Pages Google can't find or read, slow pages, products stuck on page two, quote and account forms, and tracking.
Build and rewrite pages
Your top categories and products first, then new pages for the searches you're missing.
Keep building, keep reporting
More pages, AI search work, links and mentions, and a report in orders, quotes and revenue.
The person behind Win The Search

I've run Win The Search since 2021, and I've done SEO since I was 14.
Before going out on my own, I spent five years at Munday Digital. I started there as a junior and left as head of SEO, after working on 20+ campaigns for Australian and global brands and managing the team of SEOs, writers and VAs behind them.
Since then I've worked on 120+ projects. The biggest B2B catalog I've worked on had 68,000 URLs, far too many to write by hand, so I built a Python pipeline to research and write the product content.
I plan the work and I do the work: the pages, the technical fixes, the AI search side and the tracking. Nothing gets handed off to a junior.
My reports lead with orders, quotes and new accounts from search. Traffic and rankings are there too, further down.
What B2B ecommerce SEO costs
Agencies usually charge $3,000 to $15,000 a month, often with a 6-month minimum. Here's the price, and everything that's in it.
Most clients land between $3,000 and $6,000, depending on how much gets built each month.
An agency makes sense if you want ads, a rebrand and a big content team under one contract. If SEO is what you need, you'll get more done with the person doing the work.
What clients say about working with me
Vukasin is the best SEO guy I have ever worked with. He has a very strong understanding of SEO and how it correlates to our business expectations, and hardly needed any guidance on what we wanted done. Highly recommended!
Vuk is one of the sharpest SEO/AEO specialists I've worked with — deeply knowledgeable, always a step ahead on where search is heading, and just a joy to collaborate with. Responsive, easy to talk to, and genuinely fun to work with on any project.
Vuk exceeded expectations with his thorough, data-driven SEO audit. Everyone was very impressed with the quality of Vuk's work, his thoughtfulness and clear expertise. Plus, he's easy to work with, delivers on what he says he's going to deliver, and goes above and beyond.
An amazing SEO consultant whose knowledge goes beyond surface level. He's able to outsmart the thousand SEOs who are just looking at what everyone else is doing.
Vuk provides a really wonderful alternative to larger agencies. The results I got from working with him definitely rival what I've gotten from larger, US-based SEO agencies.
I'm impressed with the work he has put in to help me form my SEO strategy. Knowledgeable about the industry, timely with his work and generous with his advice.
Want to hear it from me instead? A first call is free and takes 30 minutes.
Book a free call →B2B ecommerce SEO: common questions
Something else on your mind? Ask me on a free call.
Book a free call →What is B2B ecommerce SEO?
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It's everything that gets your catalog found when business buyers search for what you sell, on Google and in AI tools like ChatGPT. That means product and category pages buyers can find and order from, a site Google can read, mentions on other sites, and tracking that shows which searches turn into orders, quotes and accounts. If you sell through quote requests and don't have an online catalog, manufacturing SEO is the closer fit.
What do you actually do each month?
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The work changes as the site grows, but it's all done for you: research, new pages and rewrites, technical fixes, AI search work, links and mentions, tracking, and a monthly report with a call. You don't get a to-do list. You get the work.
How much does B2B ecommerce SEO cost?
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Agencies usually charge $3,000 to $15,000 a month. Ongoing work with Win The Search starts at $2,500 a month, most clients land between $3,000 and $6,000, and it's month-to-month.
How long until we see more orders and quotes?
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Fixes to pages already sitting on page two can show up within weeks. New pages usually need 3 to 6 months. Quote requests and new accounts often come first, and the bigger orders follow, because business buying takes longer.
Keyword tools show zero searches for our part numbers. Is SEO still worth it?
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Usually, yes. Keyword tools miss most part number and spec searches because each one is rare. Across thousands of products they add up, and the people behind them are ready to buy. One search a month is worth a lot when the order is $10,000.
Our prices are behind a login. Does that hurt our rankings?
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Not if it's set up right. The product page stays public with the specs, stock and photos, and only the price needs a login. Trade prices just shouldn't be sitting in the page code, where Google can pick them up and show them.
Our product pages use manufacturer descriptions and PDF spec sheets. Is that a problem?
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It holds you back. Lots of other sites use the same text, so Google has no reason to pick yours, and specs inside a PDF don't help the product page rank. You don't need to rewrite everything: start with the products that bring in the most money, put the specs on the page and keep the PDFs as downloads.
Does this help with ChatGPT and AI search?
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Yes. Business buyers use AI tools to shortlist suppliers and compare products, then check the supplier's own site. AI answers lean on clear product pages and facts that match across the web, so the same work that ranks you in Google gets you named in AI answers too.
What do you need from our team?
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Access to the site, Google Search Console and analytics, and a little time from someone who knows the products, mostly a short call when new pages get planned. Your product data helps too, in whatever form it lives. Someone on your side checks each page before it goes live.
What will the monthly report show?
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Orders, quote requests and new accounts from search, the revenue they brought in, and which pages and searches brought them. Orders that close by email or phone get counted too, because where each buyer came from is saved when they first get in touch. Traffic and rankings are in there as well, just further down.
Why hire a consultant instead of a B2B ecommerce SEO agency?
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With an agency you usually talk to an account manager while the work happens somewhere else. Here you talk to the person who builds the plan and does the work, so nobody has to learn your catalog twice. An agency is the better fit if you want ads, a rebrand and a large content team under one contract.
Does it matter what our site is built on, or if we're moving to a new one?
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Most platforms can rank. On WordPress and WooCommerce the changes get made on the site directly. On other platforms, like Magento or a custom build, they go to your developers with exact instructions, and get checked once they're live. If you're moving to a new platform, bring SEO in before the build starts, so your products and categories keep their rankings.
Talk to someone who speaks part numbers
Send a few product pages and the part numbers that matter most to you. On a 30-minute call you'll get a read on what's holding the catalog back and what I'd fix first.
Not ready for a call? Start with a $50 Scan →
Tell me about your site
Takes about 3 minutes. Goes straight to me, Vukasin.You'll hear back from me within two business days.