B2C ecommerce SEO for brands tired of paying for every sale

The work changes as the store grows, but it's all done for you: research, new pages and rewrites, technical fixes, AI search work, links and mentions, tracking, and a monthly report with a call. You don't get a to-do list. You get the work.

Agencies usually charge $3,000 to $15,000 a month. Ongoing work with Win The Search starts at $2,500 a month, most clients land between $3,000 and $6,000, and it's month-to-month. How big your catalog is and how much gets built each month decide where you land.

Usually, yes, because the two do different jobs. Ads buy sales today at a price that keeps going up. SEO costs the same each month whether it brings in 50 orders or 500, so each order gets cheaper as it grows. Most brands keep both and move budget over as search picks up.

Fixes to pages that are already close to the top can show up within weeks. Rankings on specific searches usually move in 3 to 4 months. When search becomes cheaper per order than ads depends on your margins, your catalog and where the store starts.

Not for broad searches like “running shoes”, and you don't need to. Specific searches are wide open: a fit, a feature, a price, a comparison. Those shoppers are ready to buy. Your own brand searches matter too, because coupon sites and resellers often take those clicks.

Carefully. Descriptions written in bulk tend to sound like every other store and skip what shoppers ask about. It works better to rewrite your best-sellers properly first, then use AI with clear rules and real product facts for the rest, and check what it writes.

Yes. AI assistants now recommend products by name, and they pull from the same things search does: clear product details, pages that answer real questions, and what reviews and other sites say about you. So the work that ranks you in Google also gets you recommended in AI answers. It's still a small share of sales for most stores, but it's growing.

With an agency you usually talk to an account manager while the work happens somewhere else. Here you talk to the person who builds the plan and does the work, so nobody has to learn your products twice. An agency is the better fit if you want ads, email and a large content team under one contract.

Access to the store, Google Search Console, analytics and your product feed. Plus a little time from someone who knows the products, mostly a short call when new pages get planned. Someone on your side checks each page before it goes live.

Most platforms can rank. On WordPress and WooCommerce the changes get made on the site directly. On other platforms, like Magento or a custom build, they go to your developers with exact instructions, and get checked once they're live.

You don't have to. Most drops after a move come from old pages that don't point to their new address, filter pages that break, and content that didn't come across. Mapping every old page before launch and checking the key pages after it keeps the risk low.

Orders and revenue from search, and the pages and searches that brought them in. It's split between people who searched your brand and people who found you through a product search, so you can see what SEO is adding. Traffic and rankings are in there too, just further down.