The ecommerce SEO consultant who counts sales, not rankings
Rankings are only worth something when they turn into orders. You get one senior SEO who fixes your category and product pages, makes the changes on your store, and shows you each month how much revenue search brought in.
6 places your store is leaking sales in search
Most stores don't have one big problem. They have a few of these at once, and together they keep the store off page one for the searches that buy.
Thin category pages
Category pages rank for the searches that buy, like “commercial espresso machines”. Most stores leave them as a title and a product grid, so a competitor with a better page wins.
Copied product descriptions
Hundreds of products using the manufacturer's text, word for word, same as every other store selling them. Google has no reason to pick yours.
Filters that multiply pages
Every filter combination can create a new URL. A store can end up with tens of thousands of near-identical pages competing with the ones that matter.
Slow pages
Leftover app code on Shopify, too many plugins and cheap hosting on WooCommerce. Slow category and product pages lose rankings and buyers.
Products Google rejects
Free listings in Google Shopping depend on a clean Merchant Center feed. Disapproved products quietly drop out of the free shopping results.
Missing from AI answers
ChatGPT and Google's AI Mode now recommend products, and Adobe measured a 693% jump in AI traffic to US retail sites over the 2025 holidays. If they only name the big brands, you lose buyers before they search.
What fixing this looks like in real stores
Three stores with different problems. The work was different each time, because the problems were.
68,000 indexable URLs but fewer than 8,000 that mattered, a JavaScript product grid and analytics that underreported organic revenue.
Rebuilt the site architecture, fixed crawling and indexing, ran a full server-side rendering migration and mapped keywords across thousands of pages. Product page content came from a research-and-write pipeline built for the job.
A well-known brand stuck outside the top 3 for almost all of its most important keywords.
Ran a site-wide internal linking campaign, reworked the collection pages and deleted around 30% of pages that were competing with each other. By month 8 they held nearly 75% of the top 3 spots for the 200 keywords picked on day one.
A deep product range and flat organic growth, in a niche where customers are worth a lot over time.
Fixed the technical foundations, optimized the category pages, rebuilt the product pages and ran an authority and brand-building push.
Your platform decides who makes the changes
I'm most useful where I can change everything myself. Here's how the work splits on each platform, so there are no surprises after you sign.
I make every change
- Category and product pages, and the templates behind them
- Speed, hosting and plugin cleanup
- Filters, redirects and product schema
- Tracking and reporting
We split the work
- Strategy, collection and product content
- Redirects, metadata and everything in the Shopify admin
- An exact list of theme changes, checked after they ship
- Theme code changes
I lead, your team builds
- Strategy, audits and content
- A prioritized list of changes, written for your developers
- Checking every change before and after it goes live
- The code
I plan and run the migration, map every old URL to its new one, and check rankings page by page after launch, so you keep what you already rank for.
The person behind Win The Search
I've run Win The Search since 2021, and I've done SEO since I was 14.
Before going out on my own, I spent five years at Munday Digital. I started there as a junior and left as head of SEO, after working on 20+ campaigns for Australian and global brands and managing the team of SEOs, writers and VAs behind them.
Since then I've checked sites for SEO before buyers paid six and seven figures for them, and co-founded Linkter, an internal linking tool for WordPress.
WordPress is where I'm most at home. Every site I build for myself runs on it, and I like that you own your site outright instead of renting it from a platform.
That's also why I know what themes, page builders, plugins and hosting do to your rankings, and how to change them without breaking your site.
6 questions to ask any ecommerce SEO consultant
Ask these on the first call, including on a call with me. The answers tell you most of what you need to know.
Will you make the changes, or send me a list?
“We'll send recommendations for your developer.”
I make them on your store. On WooCommerce that's everything. On Shopify I handle the admin side and write exact theme changes for your developer.
Who will actually do the work?
“Our team.”
Me. There's no junior team behind me, which is why I take on 5 ongoing clients at most.
How will I know it's working?
“Your rankings and traffic are going up.”
Revenue and orders from organic search get tracked before anything else, so the monthly report shows what the work is worth in money.
Can you guarantee first-page rankings?
“Yes, page one in 90 days.”
No, and be careful with anyone who does. What I do offer is a 30-day walk-away: if month one isn't worth what you paid, you get it back in full.
How long is the contract?
“12 months minimum.”
There isn't one. It's month-to-month, so you can cancel anytime you want and leave if it's not working out for you.
What happens if we stop working together?
“The content and accounts stay with us.”
Nothing changes hands, because it was always yours: the store, hosting, domain, data and every change I made.
What happens when I run your SEO
The Operator is my ongoing engagement. It starts with tracking, an audit and a plan, and then the work happens on your site every week.
Tracking, an audit and a plan
Leads and sales from Google get tracked first. Then a full audit of your site, rankings and competitors, and a 6-month roadmap of what gets done first and why.
The biggest fixes go live
Broken redirects, pages Google can't index, slow templates and messy structure. Whatever is holding the site back gets fixed first.
Pages that bring in buyers
Your key pages rewritten around what buyers search, plus new pages where you're missing out. This is usually when growth starts to show.
Building on what works
More pages and content, built on what's already bringing in leads. The bigger returns usually come after month 6.
Every week
- A call on what moved last week and what's next
- Fixes, pages and content shipped on your site
- Slack or email all week, with replies within 24 hours
Every month
- A report on what moved, why it moved and what it was worth in leads and sales
- The plan for next month, based on what's working
- Hosting and maintenance handled too, if you'd like me to run your site
What ecommerce SEO costs, and when it pays for itself
Agency retainers for ecommerce SEO average $3,500 to $7,500+ a month. Here's roughly what each budget gets a store, and the math to check before you spend any of it.
Fine for basics like titles and alt text. Not enough to fix category pages or a filter mess.
Usually either strategy or doing the work, less often both.
Strategy and the hands-on work from one person. My ongoing work starts at $2,500 a month, and most stores land between $3,000 and $6,000.
For large catalogs that need content and links produced at scale.
Swap in your own numbers. If search can't realistically bring in that many extra orders within a year, SEO isn't your best next move yet, and I'll tell you so.
What clients say about working with me
Vukasin is the best SEO guy I have ever worked with. He has a very strong understanding of SEO and how it correlates to our business expectations, and hardly needed any guidance on what we wanted done. Highly recommended!
Vuk is one of the sharpest SEO/AEO specialists I've worked with — deeply knowledgeable, always a step ahead on where search is heading, and just a joy to collaborate with. Responsive, easy to talk to, and genuinely fun to work with on any project.
Vuk exceeded expectations with his thorough, data-driven SEO audit. Everyone was very impressed with the quality of Vuk's work, his thoughtfulness and clear expertise. Plus, he's easy to work with, delivers on what he says he's going to deliver, and goes above and beyond.
An amazing SEO consultant whose knowledge goes beyond surface level. He's able to outsmart the thousand SEOs who are just looking at what everyone else is doing.
Vuk provides a really wonderful alternative to larger agencies. The results I got from working with him definitely rival what I've gotten from larger, US-based SEO agencies.
I'm impressed with the work he has put in to help me form my SEO strategy. Knowledgeable about the industry, timely with his work and generous with his advice.
Want to hear it from me instead? A first call is free and takes 30 minutes.
Book a free call →Start small, or hand me the whole thing
Three options, and there's no set path between them. Start wherever fits where you are right now.
The Scan
A fast outside read on your site
I spend 60 minutes on your site and send you a 20-minute video on the 5 biggest opportunities, ranked by how much revenue they're likely to move.
Start a Scan →The Operator
I run your SEO and your site
A full audit and 6-month roadmap in your first 14 days, then weekly calls and the work done on your site. Month-to-month, with a 30-day walk-away.
Book a free call →The Build
A WooCommerce store built to rank
Built on WordPress and WooCommerce with search planned in from day one. Fast, tracked, documented and 100% yours.
Book a free call →Everything each option includes is on the WordPress SEO services page.
Hiring an ecommerce SEO consultant: common questions
Something else on your mind? Ask me on a free call.
Book a free call →How much does an ecommerce SEO consultant cost?
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Most charge by the month. Agency retainers for ecommerce SEO average $3,500 to $7,500+, and independent consultants averaged about $3,250 a month in Ahrefs' survey of 439 SEO providers. My ongoing work starts at $2,500 a month, and most stores land between $3,000 and $6,000. I broke down what's fair in my ecommerce SEO pricing guide.
What does an ecommerce SEO consultant do?
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Finds what's keeping your products and categories off page one, then fixes it: site structure, category and product pages, filters, speed, product schema, Merchant Center issues and tracking. Some consultants only advise. I advise and make the changes.
Is SEO worth it for a small store?
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It depends on your margins and how many people search for what you sell. If a few dozen extra orders a month would cover the cost, it usually is. If you need sales this month, ads are faster, and SEO is what lowers your ad spend over time.
How long does ecommerce SEO take?
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Technical fixes like indexing and speed can show up within weeks. Category and product page work usually shows in 3 to 6 months, and the bigger returns come after 6 to 12.
Can't a Shopify app or AI do this for me?
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Apps handle small fixes like alt text and meta titles, and AI can draft product copy fast. Neither decides which categories are worth fighting for, cleans up a filter mess, or checks that the copy is any good. That's the part you'd be paying me for.
Do you work with Shopify stores?
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Yes, when you have a developer or team who can ship theme changes. I handle strategy, content, collections, redirects and everything in the Shopify admin, and write exact theme changes for your developer. On WooCommerce I do all of it myself.
Will changing platforms hurt my rankings?
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It can, if URLs, redirects and content aren't mapped properly. A migration I run starts with a full map of every old URL, keeps the pages that already rank, and gets checked page by page after launch.
How do I get my products into ChatGPT and AI answers?
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AI tools lean on pages and product data they already trust. The work is keeping your product data accurate (prices, stock and specs), making your category pages answer what buyers ask, and getting your brand mentioned where AI looks. I also set up tracking so AI traffic shows up in your reports.
Do you work with stores in the US?
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Yes. I work with stores across the US and EU from Novi Sad, Serbia, which is 6 hours ahead of New York and 9 ahead of Los Angeles. Calls usually happen in your morning, and replies come within 24 hours.
What's the best way to start?
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If you're not sure what your store needs, start with a $50 Scan. If you already know you want help, book a free 30-minute call and we'll work out the right fit.
Talk to the person who would do the work
Tell me about your site and what isn't working. You'll get an honest read on what I'd do first, and if I'm not the right fit, I'll say so.
Not ready for a call? Start with a $50 Scan →
Tell me about your site
Takes about 3 minutes. Goes straight to me, Vukasin.You'll hear back from me within two business days.